New Batches for Digital Marketing Course Starts Every First Week of the Month! and for Web Development Course Starts Every Third Week of the Month!

Introduction:

Digital marketing is a necessity when watching a fast-paced technology system. A diploma in digital marketing provides you with an edge and ensures you fulfill your business goals. Chandigarh Academy Of Digital Learning is here and has the best diploma in digital marketing. Our trainers guide you in every step and ensure you become the best digital marketer. Join CADL, Zirakpur, and start your journey!

What is a diploma in digital marketing?

A Diploma in Digital Marketing is a specialized academic or professional qualification that focuses on teaching the strategies, tools, and techniques required to promote products, services, or brands online.

Benefits of a diploma in digital marketing

Growth in digital marketing:In the dynamic world of the digital age, having digital marketing skills has become a necessity for businesses to grow. With the increase in the need for digital marketers choosing the best digital marketing institute is important.
Career Opportunities
- SEO Specialist
- Social Media Manager
- Content Marketer
- Email Marketing Manager
- PPC Expert
Better Salary Prospects: You can enhance your earning potential through digital marketing. As the skill level increases, output increases which leads to an increase in salary.
Practical approach to teaching: The course emphasizes the value of actual hands-on IT training, allowing participants to apply their learned material in real-world scenarios. Live projects, case studies, and simulations are all included in practical sessions to provide a dynamic learning environment that prepares students to meet the demands of the rapidly changing digital online Marketing Course industry
Networking Opportunities: During the diploma program, you also meet different marketers grow a network, and learn new things and this experience also leads to partnerships.

Why choose CADL for a diploma in digital marketing?

Expert-led curriculum: We have an expert team of trainers who ensure that our diploma in digital marketing classes curriculum is up to date. The newest trends are kept in mind and the best ways of teaching are used while teaching at our online digital marketing academy. You will learn from professionals who have experience and bring those experiences to class.
All-inclusive Educational Curriculum: Creating websites that appear in search results (SEO), promoting on social media, using paid advertisements (PPC), creating blogs and articles (content marketing), sending out emails to customers (email marketing), comprehending data (analytics), and more are all topics we cover in our diploma marketing courses. We provide classes at all skill levels, from beginners to those with some experience. Either pick up the fundamentals or hone your existing skills.
Adaptable Education Choices: In our diploma in digital marketing training, we cover a wide range of topics like advertising on social media with pay-per-click (PPC), sending emails to clients (email marketing), understanding data (analytics), making websites show up in search results (SEO), creating blogs and articles (content marketing), and more. You can learn the basics or improve what you already know in online digital marketing classes. No matter your experience level, we have courses that fit what you need. You can improve your skills or review the essentials.
Practical Projects and Tasks: While theory is important, understanding online marketing course principles requires actual implementation. That's why Chandigarh Academy of Digital Learning enhances its courses with hands-on projects, case studies, and tasks that simulate real-life situations. This allows you to apply what you've learned, giving you the confidence and skills required to excel in your digital marketing diploma endeavors.

Conclusion

In conclusion, CADL Zirakpur’s Diploma in Digital Marketing Course believes in aspiring individuals to excel in the field of digital marketing. Our comprehensive curriculum, IT-style training, and 100% Job Placement make our digital marketing classes stand out from others. Enroll today and start on a journey towards a successful career in digital marketing with confidence and competence.

SEMESTER-1

Module 1: Introduction to Digital Marketing

Overview of Digital Marketing
Importance of Digital Marketing
Key Terminologies and Concepts

Module 2: Website Development Basics

Understanding Domain and Hosting
Introduction to HTML/CSS
Basics of Content Management Systems (CMS)

Module 3: Search Engine Optimization (SEO)

Introduction to SEO
Keyword Research Techniques
On-Page and Off-Page SEO
SEO Tools and Analytics

Module 4: Graphic Designing for Digital Marketing

Basics of Graphic Design
Tools for Graphic Design (Canva or Adobe Spark)
Creating Visual Content for Social Media and Blogs
Designing Marketing Materials (Banners, Ads, Infographics)

Module 5: Content Marketing

Importance of Content Marketing
Content Creation and Curation
Content Distribution Strategies

Module 6: Social Media Platforms Overview

Overview of Major Social Media Platforms
Audience Engagement Strategies
Creating Platform-Specific Content

Module 7: Social Media Marketing

Creating a Social Media Strategy
Content Planning and Scheduling
Analytics and Reporting for Social Media

Module 8: Paid Advertisement of Social Media

Ad Manager
Business Manager
Campaign Creation
Target Audience

Module 9: Email Marketing

Basics of Email Marketing
Building an Email List
Designing Email Campaigns
A/B Testing and Analyzing Email Campaign Performance

Module 10: WhatsApp Marketing

Understanding WhatsApp as a Marketing Tool
Strategies for Effective WhatsApp Marketing
Creating Engaging Content for WhatsApp
Compliance and Best Practices

Module 11: Pay-Per-Click (PPC) Advertising

Introduction to PPC
Google Ads and Bing Ads
Keyword Bidding Strategies
Measuring PPC Success

SEMESTER-2

Module 12: Digital Analytics

Google Analytics Basics
Understanding User Behavior
Data Interpretation and Reporting

Module 13: Understanding AI Tools for Digital Marketing

Overview of AI in Digital Marketing
AI Tools for SEO, Content Creation, and Analytics
Chatbots and Customer Engagement
Future Trends in AI Marketing

Module 14: Affiliate Marketing

What is Affiliate Marketing?
Setting Up an Affiliate Program
Managing Affiliate Relationships
Measuring Success in Affiliate Marketing

Module 15: Mobile Marketing

Importance of Mobile Marketing
Mobile Apps and Marketing Strategies
SMS Marketing Techniques
Location-Based Marketing

Module 16: Video Marketing

Importance of Video Content
Creating Engaging Video Content
Video Distribution Channels
Analytics for Video Marketing

Module 17: Influencer Marketing

Understanding Influencer Marketing
Finding and Collaborating with Influencers
Measuring Influencer Marketing Success
Case Studies of Successful Campaigns

Module 18: Branding and Digital Marketing

Building a Brand Online
Brand Voice and Messaging
Brand Consistency Across Channels
Case Studies of Successful Digital Brands

Module 19: E-commerce Marketing

Overview of E-commerce Marketing
Building an E-commerce Website
Strategies for Driving Traffic and Sales
Analytics for E-commerce

Module 20: Online Reputation Management (ORM)

Understanding ORM
Strategies for Managing Online Reputation
Dealing with Negative Feedback
Tools for ORM

Module 21: Digital Marketing Ethics and Regulations

Understanding Digital Marketing Ethics
GDPR and Privacy Regulations
Best Practices for Ethical Marketing

SEMESTER-3

Module 22: Advanced SEO Techniques

Technical SEO
Mobile SEO Best Practices
Local SEO Strategies
SEO for E-commerce

Module 23: Advanced Social Media Strategies

Social Media Advertising
Crisis Management on Social Media
Community Building and Management

Module 24: Conversion Rate Optimization (CRO)

Understanding CRO
Techniques for Improving Conversion Rates
A/B Testing and Multivariate Testing
Tools for CRO

Module 25: User Experience (UX) and Digital Marketing

Basics of User Experience Design
Mobile Apps and Marketing Strategies
Mobile Apps and Marketing Strategies
UX Tools and Best Practices

Module 26: Podcasting for Marketing

Overview of Podcasting
Creating and Promoting a Podcast
Measuring Podcast Success

Module 27: Copywriting for Digital Marketing

Importance of Effective Copywriting
Writing for Different Platforms
Techniques for Persuasive Writing

Module 28: Data-Driven Marketing

Importance of Data in Marketing
Tools for Data Collection and Analysis
Making Data-Driven Decisions

Module 29: Digital Marketing Tools and Software

Overview of Essential Digital Marketing Tools
CRM Software
Email Marketing Platforms

Module 30: Event Marketing

Planning and Promoting Events Online
Leveraging Social Media for Events
Measuring Event Success

Module 31: Building a Personal Brand Online

Importance of Personal Branding
Strategies for Building Your Brand
Leveraging LinkedIn for Personal Branding

Module 32: Multichannel Marketing

Understanding Multichannel Marketing
Integrating Various Channels for Maximum Impact
Case Studies of Successful Multichannel Campaigns

Module 33: Community Management and Engagement

Building and Engaging Online Communities
Tools for Community Management
Best Practices for Engagement

SEMESTER-4

Module 34: Crisis Management in Digital Marketing

Understanding Crisis Management
Strategies for Handling Digital Crises
Case Studies of Effective Crisis Management

Module 35: Leveraging User-Generated Content

Importance of User-Generated Content
Strategies for Encouraging User Contributions
Measuring the Impact of User-Generated Content

Module 36: Digital Marketing Case Studies

Analyzing Successful Digital Marketing Campaigns
Lessons Learned from Failures
Developing Insights for Future Strategies

Module 37: Future Trends in Digital Marketing

Emerging Technologies in Marketing
Predictions for the Future of Digital Marketing
Adapting to Changing Consumer Behavior
UX Tools and Best Practices

Module 38: Digital Marketing Research Methods

Techniques for Conducting Market Research
Analyzing Consumer Behavior
Tools for Research and Insights

Module 39: Building a Marketing Portfolio

Importance of a Digital Marketing Portfolio
Elements of a Strong Portfolio
Showcasing Your Work Effectively

Module 40: Final Project Preparation

Developing a Comprehensive Digital Marketing Strategy
Creating a Portfolio of Work
Preparing for Final Presentation

Module 41: Final Project Presentation

Presenting Your Digital Marketing Strategy
Feedback and Evaluation
Certification Preparation

Module 42: Networking and Industry Connections

Importance of Networking in Digital Marketing
Building Professional Relationships
Leveraging Industry Events

Module 43: Freelancing in Digital Marketing

Starting Your Freelance Career
Finding Clients and Building a Portfolio
Managing Projects and Client Relationships

Module 44: Career Opportunities in Digital Marketing

Exploring Different Roles in Digital Marketing
Building a Career Path
Preparing for Job Interviews

Module 45: Continuing Education and Professional Development

Importance of Staying Updated in Digital Marketing
Resources for Ongoing Learning
Certifications and Workshops

Module 46: Course Review and Wrap-Up

Reviewing Key Concepts and Skills
Final Q&A Session
Preparing for Industry Integration

Assessment and Certification

Continuous assessments through quizzes and assignments
Final project presentation
Certification upon successful completion

Placement 500+
Duration 2 Months
Enrolled 650 students
Language Hindi / English
Certificate Yes

Digital Marketing Platforms & Tools

We will help you to get familiarised with 20+ industry-leading tools used by Digital marketing experts and agencies across the country. These tools help you to gain analytical edge and automation power to define your brand journey.

Next-Gen AI-Powered Tools

AI tools have taken digital marketing to the next level by delivering results in just one click. Here’s a list of AI tools taught during the online course that’ll set you apart from the crowd in the industry.

Testimonials

What Our Students Says

What Our Students Have To Say

It was a really good experience as the faculty demonstrated excellent knowledge on the subject. The explanation was to the point and lots of examples were used to convey the meaning. It was a practical approach which is what made the session even better.

Kajal

Turbo Vision Co Ltd

I was really impressed with the quality of this course. It managed to cover a whole lot of material. The only way to learn how to program is by doing lots of programming, and learning from your mistakes. The assignments at each level make sure you get in a lot of practice.

Disha

Chandigarh University

All sessions are very well explained, understood very well. I enjoyed learning during course. Thanks a lot.

Tanuj

Universal Group of Colleges

This course was awesome though I am a fresher. I have learned coding very easy way and trainer taught the python concepts using real-time situations. I will strongly recommend this course don't miss excellent course, tasks, projects with low price

Abhishek

GTech Pvt Ltd

I think the Python classes very well structured in terms of the content that was going to be taught every class. Hats off to Trainer. She was very patient – especially since I had no experience with programming and it was my first time. CADL showed me a great path.

Vinti

Infosys

I would highly recommend this course to anyone who is looking to gain some knowledge with Python. Trainer (Neha Mam) explains things really well and shows great examples throughout his explanation. Again I highly recommend it.

Megha

Universal Group of Colleges

I recommend it to anyone who is looking to be good training institute for Java .This is an excellent Java course to make a sound Java developer.

Aman

Ambala College of Engineering

My son is completely immersed in the experience of coding with CADL! He developed new skillset within month of using this amazing platform.

Mehtab

C Language

Learn Your Best Education Culture with CADL

Artificial Intelligence is the field of computer science concerned with building intelligent machines or computer systems, capable of simulating human intelligence. The machines created using Artificial Intelligence can work and react like humans without human intervention. Speech Recognition, Customer service, Recommendation Engine, Natural Language Processing (NLP) are some of the applications of Artificial Intelligence..

Social Media: The most common use of Artificial Intelligence in social media is facial detection and verification. Artificial Intelligence, along with machine learning, is also used to design your social media feed.
Personalized online shopping: Shopping sites use AI-powered algorithms to curate the list of buying recommendations for users. They use data like users' search history and recent orders to create a list of suggestions that users might like.
Agriculture: Technologies, especially Artificial Intelligence embedded systems, help farmers protect their crops from various adversities like weather, weeds, pests, and changing prices.
Smart cars: Smart cars are another one of the real-life applications of AI. Artificial intelligence collects data from a car’s radar, camera, and GPS to operate the vehicle when the autopilot mode is on.
Healthcare: Artificial Intelligence has come out as a reliable friend of doctors. From intelligent testing to medical recommendations, they assist medical professionals in every possible way.

A chatbot is a computer program with artificial intelligence (AI) that can converse with humans using natural language processing. The communication may take place on a website, via an application, or through one of the several messaging applications. These chatbots, which are often referred to as digital assistants, are capable of interacting with people either via the exchange of text or by voice commands. The majority of companies now make extensive use of AI chatbots in order to provide round-the-clock, virtual customer service to their clientele.

Weak AI, also known as narrow AI, focuses on performing a specific task, such as answering questions based on user input or playing chess. It can perform one type of task, but not both, whereas Strong AI can perform a variety of functions, eventually teaching itself to solve for new problems.