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Diploma in Digital Marketing


Introduction:

Digital marketing is a necessity when watching a fast-paced technology system. A diploma in digital marketing provides you with an edge and ensures you fulfill your business goals. Chandigarh Academy Of Digital Learning is here and has the best diploma in digital marketing. Our trainers guide you in every step and ensure you become the best digital marketer. Join CADL, Zirakpur, and start your journey!

What is a diploma in digital marketing?

A Diploma in Digital Marketing is a specialized academic or professional qualification that focuses on teaching the strategies, tools, and techniques required to promote products, services, or brands online.

Benefits of a diploma in digital marketing

  • Growth in digital marketing:In the dynamic world of the digital age, having digital marketing skills has become a necessity for businesses to grow. With the increase in the need for digital marketers choosing the best digital marketing institute is important.
  • Career Opportunities
    • SEO Specialist
    • Social Media Manager
    • Content Marketer
    • Email Marketing Manager
    • PPC Expert
  • Better Salary Prospects: You can enhance your earning potential through digital marketing. As the skill level increases, output increases which leads to an increase in salary.
  • Practical approach to teaching: The course emphasizes the value of actual hands-on IT training, allowing participants to apply their learned material in real-world scenarios. Live projects, case studies, and simulations are all included in practical sessions to provide a dynamic learning environment that prepares students to meet the demands of the rapidly changing digital online Marketing Course industry
  • Networking Opportunities: During the diploma program, you also meet different marketers grow a network, and learn new things and this experience also leads to partnerships.

Why choose CADL for a diploma in digital marketing?

  • Expert-led curriculum: We have an expert team of trainers who ensure that our diploma in digital marketing classes curriculum is up to date. The newest trends are kept in mind and the best ways of teaching are used while teaching at our online digital marketing academy. You will learn from professionals who have experience and bring those experiences to class.
  • All-inclusive Educational Curriculum: Creating websites that appear in search results (SEO), promoting on social media, using paid advertisements (PPC), creating blogs and articles (content marketing), sending out emails to customers (email marketing), comprehending data (analytics), and more are all topics we cover in our diploma marketing courses. We provide classes at all skill levels, from beginners to those with some experience. Either pick up the fundamentals or hone your existing skills.
  • Adaptable Education Choices: In our diploma in digital marketing training, we cover a wide range of topics like advertising on social media with pay-per-click (PPC), sending emails to clients (email marketing), understanding data (analytics), making websites show up in search results (SEO), creating blogs and articles (content marketing), and more. You can learn the basics or improve what you already know in online digital marketing classes. No matter your experience level, we have courses that fit what you need. You can improve your skills or review the essentials.
  • Practical Projects and Tasks: While theory is important, understanding online marketing course principles requires actual implementation. That's why Chandigarh Academy of Digital Learning enhances its courses with hands-on projects, case studies, and tasks that simulate real-life situations. This allows you to apply what you've learned, giving you the confidence and skills required to excel in your digital marketing diploma endeavors.

Conclusion

In conclusion, CADL Zirakpur’s Diploma in Digital Marketing Course believes in aspiring individuals to excel in the field of digital marketing. Our comprehensive curriculum, IT-style training, and 100% Job Placement make our digital marketing classes stand out from others. Enroll today and start on a journey towards a successful career in digital marketing with confidence and competence.

SEMESTER-1

    Module 1: Introduction to Digital Marketing

  • Overview of Digital Marketing
  • Importance of Digital Marketing
  • Key Terminologies and Concepts

    Module 2: Website Development Basics

  • Understanding Domain and Hosting
  • Introduction to HTML/CSS
  • Basics of Content Management Systems (CMS)

    Module 3: Search Engine Optimization (SEO)

  • Introduction to SEO
  • Keyword Research Techniques
  • On-Page and Off-Page SEO
  • SEO Tools and Analytics

    Module 4: Graphic Designing for Digital Marketing

  • Basics of Graphic Design
  • Tools for Graphic Design (Canva or Adobe Spark)
  • Creating Visual Content for Social Media and Blogs
  • Designing Marketing Materials (Banners, Ads, Infographics)

    Module 5: Content Marketing

  • Importance of Content Marketing
  • Content Creation and Curation
  • Content Distribution Strategies

    Module 6: Social Media Platforms Overview

  • Overview of Major Social Media Platforms
  • Audience Engagement Strategies
  • Creating Platform-Specific Content

    Module 7: Social Media Marketing

  • Creating a Social Media Strategy
  • Content Planning and Scheduling
  • Analytics and Reporting for Social Media

    Module 8: Paid Advertisement of Social Media

  • Ad Manager
  • Business Manager
  • Campaign Creation
  • Target Audience

    Module 9: Email Marketing

  • Basics of Email Marketing
  • Building an Email List
  • Designing Email Campaigns
  • A/B Testing and Analyzing Email Campaign Performance

    Module 10: WhatsApp Marketing

  • Understanding WhatsApp as a Marketing Tool
  • Strategies for Effective WhatsApp Marketing
  • Creating Engaging Content for WhatsApp
  • Compliance and Best Practices

    Module 11: Pay-Per-Click (PPC) Advertising

  • Introduction to PPC
  • Google Ads and Bing Ads
  • Keyword Bidding Strategies
  • Measuring PPC Success

SEMESTER-2

    Module 12: Digital Analytics

  • Google Analytics Basics
  • Understanding User Behavior
  • Data Interpretation and Reporting

    Module 13: Understanding AI Tools for Digital Marketing

  • Overview of AI in Digital Marketing
  • AI Tools for SEO, Content Creation, and Analytics
  • Chatbots and Customer Engagement
  • Future Trends in AI Marketing

    Module 14: Affiliate Marketing

  • What is Affiliate Marketing?
  • Setting Up an Affiliate Program
  • Managing Affiliate Relationships
  • Measuring Success in Affiliate Marketing

    Module 15: Mobile Marketing

  • Importance of Mobile Marketing
  • Mobile Apps and Marketing Strategies
  • SMS Marketing Techniques
  • Location-Based Marketing

    Module 16: Video Marketing

  • Importance of Video Content
  • Creating Engaging Video Content
  • Video Distribution Channels
  • Analytics for Video Marketing

    Module 17: Influencer Marketing

  • Understanding Influencer Marketing
  • Finding and Collaborating with Influencers
  • Measuring Influencer Marketing Success
  • Case Studies of Successful Campaigns

    Module 18: Branding and Digital Marketing

  • Building a Brand Online
  • Brand Voice and Messaging
  • Brand Consistency Across Channels
  • Case Studies of Successful Digital Brands

    Module 19: E-commerce Marketing

  • Overview of E-commerce Marketing
  • Building an E-commerce Website
  • Strategies for Driving Traffic and Sales
  • Analytics for E-commerce

    Module 20: Online Reputation Management (ORM)

  • Understanding ORM
  • Strategies for Managing Online Reputation
  • Dealing with Negative Feedback
  • Tools for ORM

    Module 21: Digital Marketing Ethics and Regulations

  • Understanding Digital Marketing Ethics
  • GDPR and Privacy Regulations
  • Best Practices for Ethical Marketing

SEMESTER-3

    Module 22: Advanced SEO Techniques

  • Technical SEO
  • Mobile SEO Best Practices
  • Local SEO Strategies
  • SEO for E-commerce

    Module 23: Advanced Social Media Strategies

  • Social Media Advertising
  • Crisis Management on Social Media
  • Community Building and Management

    Module 24: Conversion Rate Optimization (CRO)

  • Understanding CRO
  • Techniques for Improving Conversion Rates
  • A/B Testing and Multivariate Testing
  • Tools for CRO

    Module 25: User Experience (UX) and Digital Marketing

  • Basics of User Experience Design
  • Mobile Apps and Marketing Strategies
  • Mobile Apps and Marketing Strategies
  • UX Tools and Best Practices

    Module 26: Podcasting for Marketing

  • Overview of Podcasting
  • Creating and Promoting a Podcast
  • Measuring Podcast Success

    Module 27: Copywriting for Digital Marketing

  • Importance of Effective Copywriting
  • Writing for Different Platforms
  • Techniques for Persuasive Writing

    Module 28: Data-Driven Marketing

  • Importance of Data in Marketing
  • Tools for Data Collection and Analysis
  • Making Data-Driven Decisions

    Module 29: Digital Marketing Tools and Software

  • Overview of Essential Digital Marketing Tools
  • CRM Software
  • Email Marketing Platforms

    Module 30: Event Marketing

  • Planning and Promoting Events Online
  • Leveraging Social Media for Events
  • Measuring Event Success

    Module 31: Building a Personal Brand Online

  • Importance of Personal Branding
  • Strategies for Building Your Brand
  • Leveraging LinkedIn for Personal Branding

    Module 32: Multichannel Marketing

  • Understanding Multichannel Marketing
  • Integrating Various Channels for Maximum Impact
  • Case Studies of Successful Multichannel Campaigns

    Module 33: Community Management and Engagement

  • Building and Engaging Online Communities
  • Tools for Community Management
  • Best Practices for Engagement

SEMESTER-4

    Module 34: Crisis Management in Digital Marketing

  • Understanding Crisis Management
  • Strategies for Handling Digital Crises
  • Case Studies of Effective Crisis Management

    Module 35: Leveraging User-Generated Content

  • Importance of User-Generated Content
  • Strategies for Encouraging User Contributions
  • Measuring the Impact of User-Generated Content

    Module 36: Digital Marketing Case Studies

  • Analyzing Successful Digital Marketing Campaigns
  • Lessons Learned from Failures
  • Developing Insights for Future Strategies

    Module 37: Future Trends in Digital Marketing

  • Emerging Technologies in Marketing
  • Predictions for the Future of Digital Marketing
  • Adapting to Changing Consumer Behavior
  • UX Tools and Best Practices

    Module 38: Digital Marketing Research Methods

  • Techniques for Conducting Market Research
  • Analyzing Consumer Behavior
  • Tools for Research and Insights

    Module 39: Building a Marketing Portfolio

  • Importance of a Digital Marketing Portfolio
  • Elements of a Strong Portfolio
  • Showcasing Your Work Effectively

    Module 40: Final Project Preparation

  • Developing a Comprehensive Digital Marketing Strategy
  • Creating a Portfolio of Work
  • Preparing for Final Presentation

    Module 41: Final Project Presentation

  • Presenting Your Digital Marketing Strategy
  • Feedback and Evaluation
  • Certification Preparation

    Module 42: Networking and Industry Connections

  • Importance of Networking in Digital Marketing
  • Building Professional Relationships
  • Leveraging Industry Events

    Module 43: Freelancing in Digital Marketing

  • Starting Your Freelance Career
  • Finding Clients and Building a Portfolio
  • Managing Projects and Client Relationships

    Module 44: Career Opportunities in Digital Marketing

  • Exploring Different Roles in Digital Marketing
  • Building a Career Path
  • Preparing for Job Interviews

    Module 45: Continuing Education and Professional Development

  • Importance of Staying Updated in Digital Marketing
  • Resources for Ongoing Learning
  • Certifications and Workshops

    Module 46: Course Review and Wrap-Up

  • Reviewing Key Concepts and Skills
  • Final Q&A Session
  • Preparing for Industry Integration

    Assessment and Certification

  • Continuous assessments through quizzes and assignments
  • Final project presentation
  • Certification upon successful completion

Digital Marketing Platforms & Tools

We will help you to get familiarised with 20+ industry-leading tools used by Digital marketing experts and agencies across the country. These tools help you to gain analytical edge and automation power to define your brand journey.

Next-Gen AI-Powered Tools

AI tools have taken digital marketing to the next level by delivering results in just one click. Here’s a list of AI tools taught during the online course that’ll set you apart from the crowd in the industry.

AI Tools
Testimonials

What Our Students Says

What Our Students Have To Say

Kajal CADL Testimonials

It was a really good experience as the faculty demonstrated excellent knowledge on the subject. The explanation was to the point and lots of examples were used to convey the meaning. It was a practical approach which is what made the session even better.

Kajal
Turbo Vision Co Ltd
Disha CADL Testimonials

I was really impressed with the quality of this course. It managed to cover a whole lot of material. The only way to learn how to program is by doing lots of programming, and learning from your mistakes. The assignments at each level make sure you get in a lot of practice.

Disha
Chandigarh University
Tanuj CADL Testimonials

All sessions are very well explained, understood very well. I enjoyed learning during course. Thanks a lot.

Tanuj
Universal Group of Colleges
Abhishek CADL Testimonials

This course was awesome though I am a fresher. I have learned coding very easy way and trainer taught the python concepts using real-time situations. I will strongly recommend this course don't miss excellent course, tasks, projects with low price

Abhishek
GTech Pvt Ltd
Vinti CADL Testimonials

I think the Python classes very well structured in terms of the content that was going to be taught every class. Hats off to Trainer. She was very patient – especially since I had no experience with programming and it was my first time. CADL showed me a great path.

Vinti
Infosys
Megha CADL Testimonials

I would highly recommend this course to anyone who is looking to gain some knowledge with Python. Trainer (Neha Mam) explains things really well and shows great examples throughout his explanation. Again I highly recommend it.

Megha
Universal Group of Colleges
Aman CADL Testimonials

I recommend it to anyone who is looking to be good training institute for Java .This is an excellent Java course to make a sound Java developer.

Aman
Ambala College of Engineering
Mehtab CADL Testimonials

My son is completely immersed in the experience of coding with CADL! He developed new skillset within month of using this amazing platform.

Mehtab
C Language

Learn Your Best Education Culture with CADL

Artificial Intelligence is the field of computer science concerned with building intelligent machines or computer systems, capable of simulating human intelligence. The machines created using Artificial Intelligence can work and react like humans without human intervention. Speech Recognition, Customer service, Recommendation Engine, Natural Language Processing (NLP) are some of the applications of Artificial Intelligence..

Social Media: The most common use of Artificial Intelligence in social media is facial detection and verification. Artificial Intelligence, along with machine learning, is also used to design your social media feed.
Personalized online shopping: Shopping sites use AI-powered algorithms to curate the list of buying recommendations for users. They use data like users' search history and recent orders to create a list of suggestions that users might like.
Agriculture: Technologies, especially Artificial Intelligence embedded systems, help farmers protect their crops from various adversities like weather, weeds, pests, and changing prices.
Smart cars: Smart cars are another one of the real-life applications of AI. Artificial intelligence collects data from a car’s radar, camera, and GPS to operate the vehicle when the autopilot mode is on.
Healthcare: Artificial Intelligence has come out as a reliable friend of doctors. From intelligent testing to medical recommendations, they assist medical professionals in every possible way.

A chatbot is a computer program with artificial intelligence (AI) that can converse with humans using natural language processing. The communication may take place on a website, via an application, or through one of the several messaging applications. These chatbots, which are often referred to as digital assistants, are capable of interacting with people either via the exchange of text or by voice commands. The majority of companies now make extensive use of AI chatbots in order to provide round-the-clock, virtual customer service to their clientele.

Weak AI, also known as narrow AI, focuses on performing a specific task, such as answering questions based on user input or playing chess. It can perform one type of task, but not both, whereas Strong AI can perform a variety of functions, eventually teaching itself to solve for new problems.

Placement

Amit Kumar
Amit Kumar
asd
Mehtab Majoka
Mehtab Majoka
Prabhjot Kaur
Prabhjot Kaur
kaur
Samriti Devi
Samriti Devi
samriti
Mohit Kumar
Mohit Kumar
Khushi Sharma
Khushi Sharma
Get In Touch:

info@cadl.in

or
Call Us Via:

+91-9501761796

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